Saturday, June 8, 2013

Candid Candy - Week 2 Update!

Whew! We’ve got a lot goin on right now.

Mayli working hard with the assistance of Fredrick, our creativity hat.

Our end goal (for this summer) is to launch on Kickstarter, so most of our energy has been focused towards that campaign. Here’s what we’ve done so far this week:

-We spent a good chunk of time this week arranging a big photo-shoot for our products. We've been location scouting (in the rain) here on campus, picking out fabrics and designs for our custom lab coats, selecting models, finding props, and finishing our goggle prototypes for all four Lab Candy characters. Details on this to follow, but I'm very excited because I'm 99% sure that we are going to be working with my favorite photographer of all time! Fingers crossed.

-We need a new logo! May has been drawing up some sketches - we're thinking of transitioning to a pinwheel candy instead of the current lab beaker. I'm still not sure if we are going to handle this ourselves or get a smaller design company to do it for us...We are thinking that our new design might look a little like this:

- A huge part of any Kickstarter campaign is the video. We need our potential investors to get to know us and believe in our vision, all in around 90 seconds. Currently we are still working on the script for our video, and we would love some assistance! We are in the process of looking for a videographer to work with us on this project, so if anyone has any suggestions for who we should call, please let us know!

-We are trying to gather some good broll for our video, so our plan is to set up shop at the New Haven arts festival and take pre-orders/ film young girls trying on our products. Reintegrate is giving a lecture on the connection between the arts and the sciences, so we are hoping to be situated near that.We are also reaching out to local science summer camps.

-Our Kickstarter campaign is meant to garner funding for us to outsource our goggles. Currently, we (AKA Mayli) are making everything by hand. It takes about 2 to 3hrs for us to make one goggle! Our hope is to raise enough that we can pay a manufacturer to make our goggles for us. In order to do that, we need to know how much it will cost for us to produce one of our custom-shaped goggles so we can set a reasonable Kickstarter goal. This means we need to-scale sketches of what we want our goggles to look like, then we need a 3D model on a computer program such as sketch-up, then we need to take our goggles to a actual model maker. Thankfully we are well along on this process, but we are still searching for a partner on the other end - if anyone is friendly with chinese manufacturers, please introduce us! So far we have a few leads (thanks Gary). 

In other news, we had a lot of fun this week speaking with some wonderful mentors and meeting cool people:

-first of all, a big thank you to YEI for hosting such a awesome get-together at the Greenburg center this Wednesday. Also, an even bigger thank-you to all the Lab Candy mentors who came out! I had a lot of fun pitching/speaking with you all. For all of our new friends: it was great meeting you! Welcome to the Lab Candy team. 

-We are also eternally grateful to Sander Daniels from Thumbtack, Vickey Elenowitz from Golden Seeds, Stephan Powell from Gustin jeans, Jim Hood, and Gary Van Deursen for meeting with us this week. Your advice was invaluable!

This image is the first thing that came up when I searched thank-you on stock photo. I'm not sure it really conveys the depths of our gratitude...

There we go. That's a little closer to our level of excitement right now. 

Well that was a lot longer than I expected. This week was crazy, and next week will probably be even crazier! We can't wait. 

Keep checking back for more Lab Candy info!

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